ABP Magazine

The ABP annual consumer campaign kicked off in July, asking consumers “How do you burger?” The contest wrapped September 1, with connoisseurs leading the pack in the way Albertans take on their favourite burger. “Whether you are a ‘Connoisseur,’ a ‘Squisher,’ a ‘Tipper,’ or a ‘Stealer,’ there are many ways toenjoy a juicy burger prepared…

By Brad Dubeau and Melanie Wowk Since running a three-part series on ABP’s financial situation, we’ve continued to work to find a solution that will benefit Alberta’s beef industry. When the Board of Directors reviewed the latest refund report, there was some optimism around the table. A slight decrease in refunds was reflected year over…

After a valued 17 years, Alberta Beef Producers is bidding farewell to our friend, colleague and mentor, Katelyn Laverdure.  Over the years, ABP has seen incredible changes, including record-setting droughts and shifts in staffing. Through those changes, Katelyn has been an invaluable resource, offering knowledge and mentorship on everything from the history of ABP to…

Did it feel like summer went by in a blink of an eye? For us too. The first restriction free summer had the team at ABP hustling around the province. Here’s a few highlights from the ABP team’s summer: Save On Foods Meet the Ranchers – June 11, 2022 This year, alongside other Western provinces,…

It’s been a busy summer, with a return to conferences and events. As we continue trying to stabilize from the drought, herd dispersals and low feed supplies, I am actually optimistic. Everything is signaling the promise of strong calf prices. The question is: how strong do they need to be to help us recover? Or…

Legendary horseman Tom Dorrance once said: “You can learn anything with these three words – observe, remember, and compare.” Beyond that, he said, learn to adjust to fit the situation. Although Tom’s wise advice was a reflection on horsemanship, I couldn’t think of any better advice for what our industry faces today. Throughout last spring…

In the months following publication, most of the articles in the magazine find a second home on ABP Daily. And so should the cover, and some of the many faces that make this magazine possible. ABP Magazine, ABP Magazine Covers, ABP Volume 2 Issue 4 Published by Brad Dubeau,Alberta Beef Producers EditorLindsay Roberts CreativeTracy IrvingZoe…