ABP Magazine

Fall is coming, it’s time to talk to your veterinarian to discuss a vaccination program that prevents and controls disease risks in the herd, including cows, calves, and bulls. (Don’t forget the bulls!) Core vaccines to discuss include, but are not limited to: IBR, BVD, BRSV, and Clostridial species (BRD may also be recommended). BCRC:…

Actively engaging the Government of Canada on the priorities of the Canadian beef industry is a key focus of the Canadian Cattlemen’s Association (CCA).  In early December 2021, Bob Lowe, CCA Past -President) and Carley Henniger, President of the Young Cattlemen’s Council (YCC) had the unique opportunity to interview the Federal Agriculture Minister, Marie-Claude Bibeau,…

Alberta Beef Producers is bidding farewell to our longest running employee. After 20 years of service, Laura Procunier, ABP Controller, is taking her much earned retirement. Laura joined ABP in 2002 during the height of BSE and quickly proved she was up for a challenge, becoming an integral part of the organization. In her words,…

Rain was the major spring cattle market influencer in Alberta. Lack of it meant early selling by some, while a few drops and the hope of more brought others in to buy. It became a fine line between gambling on the weather and prudent planning for a scarce resource. “We’ve had more of a selloff…

In the months following publication, most of the articles in the magazine find a second home on ABP Daily. And so should the cover, and some of the many faces that make this magazine possible. Published by Brad Dubeau,Alberta Beef Producers EditorLindsay Roberts CreativeTracy Irving PrintingBurke Group ABP Online: CONTACT PublisherBrad Dubeau Advertising OpportunitiesLindsay Roberts…

ABP supports and connects with families at Ronald McDonald House. This Spring, ABP in partnership with Canadian Beef Centre of Excellence (CBCE), was proud to host “Home for Dinner,” events at the Ronald McDonald House Canada (RMHC) locations in Edmonton and Calgary. The two events were designed to support families staying at the Ronald McDonald…

Last year, through feedback and consultation with producers, ABP took on the challenge of revamping how we communicate and engage with producers. Over the past 12 months, the ABP communications portfolio has taken on a progressive transformation, alongside the onboarding of some new team members to ensure the new platforms’ success. The strength of ABP,…