The Public and Stakeholder Engagement (PSE) program, jointly delivered by the Canadian Cattle Association (CCA) and Canada Beef, delivers national public trust issue management and proactive content on the societal benefits of raising beef cattle in Canada. Issues Management Together with the BCRC, the PSE team partnered with Dr. Philip Griebel from the Vaccine and…
How do Canadians feel about beef – the product, the industry, its people and its practices? All of this is revealed in the latest public perception research from Public and Stakeholder Engagement (PSE), a national, check-off funded program jointly delivered by Canada Beef and the Canadian Cattle Association. Survey Specifics The public perception research is…
The Canadian Cattle Association (CCA) is disappointed, but not surprised by the decision of the United Kingdom (UK) to pause the bilateral free trade negotiations between the UK and Canada. Canadian cattle producers stand behind the Government of Canada’s approach of drawing a hard line in the negotiations and defending Canadian beef producers. “CCA has…