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consumers
December 1, 2022
Checking in with ABP
On the minds of Canadian consumers
As part of the Canadian Roundtable for Sustainable Beef’s (CRSB’s) mandate to recognize and advance sustainability in Canadian beef production, it is important to measure the understanding, attitudes, and changing perceptions of Canadian consumers. CRSB partnered with a consumer research agency to ask Canadians questions about what is on their mind when it comes to…
April 13, 2021
Checking in with ABP
Check-off at Work | Canada Beef new look website
It’s time for a website refresh. Canada Beef’s website is popular with customers and industry members with over 869,000 users a year. Over half (52%) of the website traffic comes from online searches with Google as the number one search engine used. In terms of demographics, the largest age group of users are aged 25…
March 22, 2021
Issues & Insights
Supporting Our Restaurant Customers, Pasture to Plate
Jill Harvie has a passion for the restaurant industry. Her podcast “Food Careers by Bright Pasture” highlights the people who move food from pasture to plate. She’s an outspoken advocate on behalf of the Canadian beef industry, knocking down silos between producers and customers. In a recent episode, Jill spoke with Marcel Blais, President of…
March 4, 2021
Issues & Insights
What We’re Reading | Beef sector saw winners and losers during COVID
The Western Producer by Barb Glen Consumers paid more for beef, processors and retailers increased their profits and feedlot owners lost millions in 2020 because of COVID-19. A paper published through the University of Calgary’s School of Public Policy, written by project co-ordinator Karen Spencer, indicates feedlots lost an estimated $379 million in gross revenues…