Editor’s Note: This opinion piece was provided by an Alberta rancher for the April edition of ABP, our quarterly print magazine. I feel compelled to write in response to Will Verboven comments in the January 2022 edition of Alberta Beef Magazine. Verboven accurately states the history of ABP since its inception in the late 60s….
Wow, have you looked at the price of a steak lately? Canadian retail beef prices are at the highest level in history, inflating over 20% a year. A good steak or roast can cost $25-50 in the store; can you believe it? That is for an unbranded commodity product sold from a largely undifferentiated commodity…
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