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Piper Whelan
April 16, 2022
Issues & Insights
What We’re Reading | How to win fans and influence consumers
Three people share how they changed their minds about beef, becoming advocates for beef production By Piper Whelan, Canadian Cattlemen Magazine David Kleiman’s first visit to a ranch in the southern Alberta foothills was an awe-inspiring experience he’ll never forget. Nature and conservation have been life-long passions for Kleiman, a Calgary-based science teacher. After meeting…
December 14, 2021
Trailblazers
What We’re Reading | Translating beef cattle genetic data into profit
By Piper Whelan, Canadian Cattlemen The new leader of the Canadian Beef Breeds Council aims to create greater value by capturing and sharing genetic information throughout the supply chain Sandy Russell is skilled at seeing possibilities and turning them into profit. Her career thus far has allowed her to assist different facets of the Canadian…