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December 14, 2021

What We’re Reading | Translating beef cattle genetic data into profit

By Piper Whelan, Canadian Cattlemen

The new leader of the Canadian Beef Breeds Council aims to create greater value by capturing and sharing genetic information throughout the supply chain

Sandy Russell is skilled at seeing possibilities and turning them into profit.

Her career thus far has allowed her to assist different facets of the Canadian beef industry in finding greater value. Now she’s poised to lead a major initiative to capitalize on untapped opportunities to capture value from genetic data across the entire beef production chain.

Canadian Beef Breeds Council announces new CEO

“We all know that the beef cattle business is a difficult business. Generating profit and securing long-term value for your product, whatever segment you’re involved in, is a challenge,” says Russell, who was recently named the new CEO of the Canadian Beef Breeds Council.

“But I fundamentally also believe that if we hone our business skills and really put some attention on various data decision-making processes, you can capture more value for your product,” she continues.

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‘What We’re Reading’ is a quick look at some of the issues and insights Alberta Beef Producers’ content creators and editors are reading to stay up-to-date, to broaden perspectives, and to explore issues relevant to the agriculture industry.

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