The new leader of the Canadian Beef Breeds Council aims to create greater value by capturing and sharing genetic information throughout the supply chain
Sandy Russell is skilled at seeing possibilities and turning them into profit.
Her career thus far has allowed her to assist different facets of the Canadian beef industry in finding greater value. Now she’s poised to lead a major initiative to capitalize on untapped opportunities to capture value from genetic data across the entire beef production chain.
“We all know that the beef cattle business is a difficult business. Generating profit and securing long-term value for your product, whatever segment you’re involved in, is a challenge,” says Russell, who was recently named the new CEO of the Canadian Beef Breeds Council.
“But I fundamentally also believe that if we hone our business skills and really put some attention on various data decision-making processes, you can capture more value for your product,” she continues.
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