Site aligns with industry vision for sustainable agriculture
Farmers looking for practical solutions to make their operations more sustainable have a new resource to turn to with Ducks Unlimited Canada’s (DUC) – ag.ducks.ca – a new website that builds on DUC’s long-time relationship with the agricultural industry.
The new website is easy to navigate and provides users with information about DUC’s conservation programs that offer financial incentives. It also features several success stories that demonstrate how farmers and ranchers on the Prairies promote environmental and economic sustainability through conservation.
“This new website is one way we can highlight some of the practices being used that have resulted from ongoing co-operative efforts between farmers, DUC and the agricultural industry,” says DUC’s agriculture lead, Paul Thoroughgood. “It gives us a place to recognize and acknowledge the great work that farmers and ranchers are doing to support conservation and sustainable agriculture every day.”
To recognize the power of partnerships, the website features several agriculture industry leaders which DUC is engaged with on its Partners page. When it comes to national, sustainability discussions, DUC is often the only conservation group asked to speak to issues relating to conservation and Canadian agriculture. From crops to cows, DUC is proud to be involved in several important industry initiatives.
In support of the Canadian beef industry, the new ag website is also home to Beef Belongs – a page dedicated to explaining how beef production benefits the environment.
“As a proud member of the Canadian Roundtable for Sustainable Beef, we work with all partners in the beef value chain to dispel the myths around beef production,” says Kristine Tapley, DUC’s regional agrologist – beef industry. “Our new site clearly conveys that Canada needs beef farmers and ranchers. Grazing cattle offers tremendous benefits to our environment and the health of our land and our soil.”
As more research demonstrates the connectivity between agriculture and the environment, DUC is pleased to play a role in helping the agriculture industry find economically and environmentally sound solutions that are based on science.
“As consumers become more interested in how their food is produced, conservation groups like DUC can play an important role by adding credibility to the environmental values agriculture brings to the table,” says Thoroughgood. “DUC delivers more programs at the farmgate than any other conservation group in Canada. We can help the industry reach environmental sustainability goals through program delivery and with the scientific expertise to back it up.”