VBP+ launches Simply Verified Beef – The Podcast

Verified Beef Production Plus (VBP+) is offering information in audio format, in a new initiative called ‘Simply Verified Beef – The Podcast.’

“The Verified Beef Production Plus (VBP+) Program is a great volunteer program across Canada,” says Bree Patterson, VBP+ Coordinator from British Columbia, in the introductory episode (Episode 0) of the new podcast. “It’s nationwide, it’s been around for about 17 years, and it’s based on four pillars: on-farm food safety, biosecurity, animal care, and environmental stewardship.”

Listeners will hear from veterinarians, industry specialists and consultants, drug representatives, and beef producers. From mentorship to processing, the co-hosts say there will be something for everyone in beef production.

“You will expect to see [episodes] launched on the third Wednesday of every month,” adds Amy Higgins, VBP+ Coordinator from New Brunswick, and co-host of the new podcast. “Would appreciate you tuning in, leave a review if you’d like, rate us on whatever podcast platform you’re utilizing.”

As for VBP+, Patterson says there are a few ways to learn more.

“It’s a great program to be a part of and if you’re interested, we highly recommend you listen to the podcast, reach out to your provincial coordinator, or alternatively we do have a national website, which is www.verifiedbeef.ca.”

Season one of the podcast is funded by Maritime Beef Council, and Canadian Agricultural Partnership (CAP).

You can find Simply Verified Beef – The Podcast on Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, Radio Public, and Spotify.

Want to learn more? Check out our regular articles from Melissa Downing, VBP+ Provincial Coordinator from Alberta.