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August 23, 2021 Business Tools

VBP+ launches Simply Verified Beef – The Podcast

Verified Beef Production Plus (VBP+) is offering information in audio format, in a new initiative called ‘Simply Verified Beef – The Podcast.’

“The Verified Beef Production Plus (VBP+) Program is a great volunteer program across Canada,” says Bree Patterson, VBP+ Coordinator from British Columbia, in the introductory episode (Episode 0) of the new podcast. “It’s nationwide, it’s been around for about 17 years, and it’s based on four pillars: on-farm food safety, biosecurity, animal care, and environmental stewardship.”

VBP+ Coordinator Bree Patterson co-hosts a new podcast that promises to offer something for everyone in beef production.

Listeners will hear from veterinarians, industry specialists and consultants, drug representatives, and beef producers. From mentorship to processing, the co-hosts say there will be something for everyone in beef production.

“You will expect to see [episodes] launched on the third Wednesday of every month,” adds Amy Higgins, VBP+ Coordinator from New Brunswick, and co-host of the new podcast. “Would appreciate you tuning in, leave a review if you’d like, rate us on whatever podcast platform you’re utilizing.”

As for VBP+, Patterson says there are a few ways to learn more.

“It’s a great program to be a part of and if you’re interested, we highly recommend you listen to the podcast, reach out to your provincial coordinator, or alternatively we do have a national website, which is www.verifiedbeef.ca.”

Season one of the podcast is funded by Maritime Beef Council, and Canadian Agricultural Partnership (CAP).

You can find Simply Verified Beef – The Podcast on Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, Radio Public, and Spotify.

Want to learn more? Check out our regular articles from Melissa Downing, VBP+ Provincial Coordinator from Alberta.

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