Inspiration

Focus on preservation and community sets stage for success A lot has changed since southwestern Alberta’s Mt. Sentinel Ranch was established in 1898. Still, a few things have remained constant, including the family’s involvement in the operation and their passion for cattle and environmental stewardship. The family’s legacy in grassland conservation and stewardship began when…

Honouring Alberta Beef’s legacy and heritage, the All Ways to Celebrate campaign built on the success of the previous year’s campaign, telling our compelling story of tradition and commitment. As we commemorate 150 years of the Alberta Beef brand, let’s recap the celebration, culinary competitions and culminating contest. Unveiling the Campaign Launched in August 2024,…

Agriculture Financial Services Corporation (AFSC) has opened up nominations for the 2025 Women In Ag Award, a prestigious accolade recognizing the remarkable contributions of women in Alberta’s agriculture and agribusiness sectors. This award highlights the dedication, innovation , and leadership of women who are transforming the agricultural landscape. The award categories include: Recipients are selected…

This article was first published in Volume 4 Issue 3 of ABP Magazine (September 2024). Watch for more digital content from the magazine on ABP Daily. At every great event, there is always a little magic behind the curtain, and ABP’s three-day kitchen theatre competition at the 2024 Calgary Stampede was no exception. In the background of the fire…

Alberta Open Farm Days registration is now open. The annual event, which celebrates Alberta’s vibrant agricultural industry, invites producers to open their gates to the public. It’s a unique opportunity for agricultural enthusiasts to connect with local producers, learn about sustainable farming practices, and experience the rural way of life. The event fosters a deeper…

4-H Alberta has announced the induction of Rhonda Clark-Gauthier and Christine Patten into the 4-H Alberta Hall of Fame for 2023. This prestigious recognition honours individuals for their exceptional contributions and leadership within the 4-H program in Alberta. The 4-H Alberta Hall of Fame is an esteemed acknowledgment celebrating Albertans who have demonstrated exceptional contributions…

Canada Beef and provincial beef cattle farmers and ranchers partner with select restaurants across the country to raise funds for food banks. From February 1-29, 2024, more than 200 restaurants across the country are participating in the Canada Beef Burger it Forward campaign aimed at relieving the growing food insecurity in Canada. Now in its…

Mary Robinson has been appointed as an independent senator in Prince Edward Island. Robinson is recognized globally for the work she has done across the agricultural sector. Past President of the Canadian Federation of Agriculture, Robinson is a proud Atlantic Canadian. She currently serves as the Vice President of the World Farmers’ Organization and is…

Alberta influencers are showcasing Alberta beef in new and interesting dishes. All Ways Alberta Beef is rooted in showcasing the tradition, pride, quality, and versatility of Alberta Beef. From all the ways producers show steadfast dedication to their work to the ways a chef passionately prepares this essential ingredient and to the ways we enjoy…