AB Direct - Steers

Live: ---
Rail: 345.75-346.50 FOB lot (last week)

AB Direct - Heifers

Live: ---
Rail: 345.75-346.50 FOB lot (last week)

US Trade- Steers

Live: 164.00 TX, KN (last week)
Rail: 263.00-264.00 (IA, NE) (last week)

US Trade - Heifers

Live: 164.00 TX, KN (last week)
Rail: 263.00-264.00 (IA, NE) (last week)

Canadian Dollar

$73.29
0.28
November 9, 2022 Checking in with ABP

ABP and Canada Beef team up for The Ultimate Burger Winter

The ABP annual consumer campaign kicked off in July, asking consumers “How do you burger?” The contest wrapped September 1, with connoisseurs leading the pack in the way Albertans take on their favourite burger.

“Whether you are a ‘Connoisseur,’ a ‘Squisher,’ a ‘Tipper,’ or a ‘Stealer,’ there are many ways to
enjoy a juicy burger prepared with Alberta beef,” says Lindsay Roberts, Marketing and Communications
Manager, ABP.

“This contest invites beef-lovers to declare their burger-eating style through our digital entry form for a chance to win a $1,000 Ultimate Summer Grilling BBQ Prize Package that includes a portable BBQ grill and an assortment of beef cuts.”

The consumer-directed contest helped to draw attention to the health benefits of making burger-loving
part of Summer, promoting ground beef consumption in a fun way, by asking: “What kind of burger person are you?”

Alberta Beef Producers and WS take home Best of CAMA Awards

Ground beef is a single ingredient, nutrient-dense whole food that has significant health benefits. In fact, many Canadians don’t get enough of the essential nutrients beef provides through their diets, according to dieticians, especially when their diets contain significant amounts of highly processed foods.

On the heels of the federal government’s Front of Package labeling exclusion for ground beef (read more
here
), all of this health news is great news for burger lovers, who can fire up the grill and squish, tip, or steal away.


Find a new burger joint this winter

Canada Beef, alongside ABP and fellow provincial organizations, have launched “give back burgers” in cities across the country in support of local food banks. Partnering with local restaurants across Alberta, the campaign will feature epic burgers that feature Canadian beef, and support food service recovery at the local level.

Consumers will be able to find a new favourite burger spot beginning February 2023 in search of the best burger. Proceeds from these select burgers will go to local Alberta food banks, with ABP matching donations in ground beef product.

It’s time to Burger It Forward! Find participating restaurants in your city in your city by visiting burgeritforward.ca.


A version of this article was first published in Volume 2 Issue 4 of ABP Magazine (October 2022), on page 35, as ‘The Ultimate Burger Autumn.’ The campaign has been postponed until February 2023, and the article above has been adjusted to account for that.

Watch for more digital content from the magazine on ABP Daily.

Share this on

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Stories

March 20, 2023 Current Markets & Forecasts

Canfax Weekly Article | Report for the week of March 20, 2023

March 17, 2023 Health & Production

What We're Streaming | Foreign animal disease planning and prevention for cattle

March 16, 2023 Checking in with ABP

Producers wanted for Adoption of Beneficial Management Practices survey

Cattle Report

Updated: 20/03/2023

Steers

Live: ---
Rail: 345.75-346.50 FOB lot (last week)

Heifers

Live: ---
Rail: 345.75-346.50 FOB lot (last week)

Choice Steers

Live: 164.00 TX, KN (last week)
Rail: 263.00-264.00 (IA, NE) (last week)

Choice Heifers

Live: 164.00 TX, KN (last week)
Rail: 263.00-264.00 (IA, NE) (last week)

Boner Cows

Over 500 lbs: US$ 181.45

Canadian Dollar

$73.29   0.28

Livestock Price Insurance Index

Expiry Fed Feeder Calf
12-Jun-23 212 272 -
10-Jul-23 208 - -
7-Aug-23 206 274 -
4-Sep-23 204 278 -
2-Oct-23 206 286 306
30-Oct-23 206 286 306
27-Nov-23 202 280 304
Last Updated on March 16, 2023