March 9, 2021
ABP Magazine – Volume 1 Issue 1
In the months following publication, most of the articles in the magazine find a second home on ABP Daily. And so should some of the many faces that make this magazine possible.
Brad Dubeau, Alberta Beef Producers
Editor Laura Laing
Creative DirectorRic Fedyna
Art Director Brianna Schretlen
CreativeTracy Irving Ty Vanson Zoe McMullen
Writing Brenda Lee Schoepp Brian Perillat Dianne Finstad Laura Laing Lee Hart Michael Young
Photography Corey Meyer Loree Photography Riata Imagery Stang Photography Corp.
Ad Sales Brad Dubeau Jan Wood Megan McLeod
Printing Capital Colour
Advertising Opportunities Megan McLeod
Editorial Content Specialist Debra Murphy (updated)
Publisher Brad Dubeau
Subscription/Contact Information Updates
ABP is published four times per year, by Alberta Beef Producers. No part of this publication may be reproduced without the written permission of the publisher.
Laura Laing is a public relations and marketing and communications specialist and consultant, who specializes in agriculture. In addition to her full-time role as Owner and President of L.L Communications, Laura is also a cattle producer, who along with her husband, own and operate Plateau Cattle Company, just West of Nanton, AB, where they sustainably raise world-class, Alberta beef.
Brenda Lee Schoepp Contents
Innovation and Technology
Virtually There: Pivoting agribusiness in a pandemic
TELUS division connects the agriculture industry
Top 5 things to watch in agriculture
Fab Tech Find: Don’t fence me in Trailblazers
Introducing Corey Meyer
Finding opportunity in the midst of catastrophe Issues & Insights
Bullseye: Targeting for beef
Nourish Report: Ethics-based eating
CCA: Leading the conversation Business Tools
Frequently Asked Questions: Prescribing and dispensing livestock medications Checking in with ABP
Your check-off explained
Highlights from the Chair | Changing for the better in 2021
Programs and updates
Bull Sale Events
Living the high life
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