AB Direct - Steers

Live: ---
Rail: 378.00-383.00 del

AB Direct - Heifers

Live: ---
Rail: 378.00-383.00 del

US Trade- Steers

Live: 171.00-174.00 (TX, KN) 175.00 (NE)
Rail: 275.00 (NE, IA)

US Trade - Heifers

Live: 171.00-174.00 (TX, KN) 175.00 (NE)
Rail: 275.00 (NE, IA)

Canadian Dollar

December 29, 2021 Checking in with ABP

Guardians of the Grasslands premiers on Parliament Hill

In early December, the Canadian Cattlemen’s Association (CCA) held an inaugural breakfast with key Parliamentarians who have been constant champions for agriculture. The breakfast gave CCA directors the opportunity to meet with a wide range of MPs, Senators and political staff and discuss the beef sectors’ main priorities heading into the 44thParliament. The breakfast was also an opportunity to premiere Guardians of the Grasslands for Parliamentarians in-person.

While CCA has presented the film virtually for a wide range of audiences, including Parliamentarians, this was the first in-person opportunity, due to pandemic restrictions.

New interactive learning resource to bring Guardians of the Grasslands to Canadian students

Following the screening, Bob Lowe, President of CCA, closed the breakfast thanking folks for their attendance. He describes what he saw in the audience as, “barely a dry eye among politicians—they were in awe at what they had seen on film.”  

Guardians of the Grasslands goes public

Discussions with Parliamentarians followed the screening with very positive feedback on the film and many folks asking how they can do more.

CCA distributed the film link to all who RSVP’d and after the event, there was a flurry of social media engagement activity from those who had been at the breakfast, sharing the film and encouraging their constituents and other policy influencers to watch the film online.

With two new documentaries being created now, CCA looks forward to building on the momentum—sharing the positive environmental story of Canadian beef producers. 

Share this on

About the Author

Canadian Cattle Association (CCA)
The CCA is the national voice for Canada’s beef cattle industry representing 55,000 beef farms and feedlots. Visit www.cattle.ca

Top Stories

December 1, 2023 Health & Production

Discovering the realities of the 2023 Canadian calf crop

November 30, 2023 Business Tools

2023 Annual Report: Message from the Chair

November 29, 2023 Business Tools

Canadian Western Agribition celebrates first Canadian Animal AgTech Awards

Cattle Report

Updated: 01/12/2023


Live: ---
Rail: 378.00-383.00 del


Live: ---
Rail: 378.00-383.00 del

Choice Steers

Live: 171.00-174.00 (TX, KN) 175.00 (NE)
Rail: 275.00 (NE, IA)

Choice Heifers

Live: 171.00-174.00 (TX, KN) 175.00 (NE)
Rail: 275.00 (NE, IA)

Boner Cows

Over 500 lbs: 196.09

Canadian Dollar

$74.06   0.33

Livestock Price Insurance Index

Expiry Fed Feeder Calf
26-Feb 212 278 -
25-Mar 216 280 -
22-Apr 220 284 -
20-May 224 292 -
17-Jun 230 302 -
15-Jul 224 - -
12-Aug 220 304 -
Last Updated on December 1, 2023

Add to Homescreen

  1. Tap the menu button next to the address bar or at the bottom of your browser.
  2. Select ‘Install’ or ‘Add to Homescreen’ to stay connected.