Brad Dubeau grew up on a commercial Hereford ranch west of Medicine Hat, AB. He went to Montana State University and received a BS in Agriculture Business with a minor in Economics. After university he worked at TD Canada Trust as an Agricultural Account Manager, and then Alberta Hereford Association as their manager. Brad was then employed with Independent Breeders Service and eventually Alta Genetics in public relations. Mostly recently, he was the Director of Communications for the Canadian Hereford Association and Editor of the Canadian Hereford Digest. Brad continues to operate a grasser operation west of Medicine Hat.

Responsibilities:

• Brad is responsible for guiding the ABP staff as they work on behalf of producers to address the policy, production, communication, promotion, legal and financial issues that will help to strengthen the beef industry in Alberta.
• Staff support to the Board of Directors.

Dana Boyle is a Certified Administrative Professional with training in human resources, labour and employment standards, and effective meeting facilitation. She has over 20 years of experience in administrative support and a proven track record of enhancing organizational efficiency.

Responsibilities:

• Provides all administrative support to the General Manager, Executive, and Board of Directors.
• Responsible for keeping the minutes of meetings and subsequent records.
• Ensures the ABP office operates in an effective and efficient manner.

Don is a senior accounting professional with over 20 years of diverse accounting experience and a master’s degree in business administration from the London School of Finance and Business. Fluent in both official languages, Donald is also a Commissioner of Oaths and former member of the Canadian Armed Forces.

Responsibilities:

• Oversees all Financial Management functions including producing monthly financial statement packages and related analysis.
• Ensures the check off levy is collected on a timely and correct manner.
• Oversees the payroll system to ensure that staff are paid on a timely and accurate basis.
• Disburses and accounts for all funds paid out by ABP under research and sponsorship contracts.
• Manages the investments and the cash flow requirements for the organization.
• Coordinates the year-end financial statement audit.
• Prepares the annual budget.

Kathy has over 20 years of administrative and accounting experience in both the foodservice and oil and gas sectors. She spent several years overseas prior to joining the team at ABP.

Responsibilities:

• Collection and administration of the ABP Service Charge and Federal Levy.
• Manages Accounts Payable, Accounts Receivable, and assists with the month end and year end procedures.
• Leads ABP Service Charge refund process.

Mark was raised on a fifth-generation cattle operation near Armena, AB, where he continues to raise cattle with his brother. He previously worked with the Government of Alberta as a Public Land Specialist and has a strong understanding of how government and stakeholder groups work together. Mark has a Master’s Degree from the University of Alberta in range and wildlife management and is a graduate of the CCA mentorship program, the Cattlemen’s Young Leaders.

Responsibilities:

• Establish relationships and maintain communications with elected officials and senior staff members in the government.
• Provide analysis and strategic direction to the ABP Board of Directors, councils, committees, and staff on a wide range of economic and policy issues affecting the sustainability and competitiveness of the beef cattle industry in Alberta.
• Ensure that government officials consider cattle and beef industry priorities, ABP policy positions, and the interests of cattle and beef producers in all legislative, regulatory and policy decisions.
• Provide staff support to the Governance Committee and work with partner organizations to enhance industry policy and government advocacy.

Debra has an extensive background in agriculture news media and developing relevant, engaging content for producer audiences. She grew up on a mixed farm and has a degree in agriculture from the University of Alberta. Debra ranches alongside her family in central Alberta.

Responsibilities:

• Manages stakeholder-facing communications initiatives, including overseeing the direction of ABP Daily and the Monthly Minute.
• Coordinates the Environmental Stewardship Award and youth files.
• Develops and maintains strong relations with media, responding to media inquiries, and assisting ABP board members and delegates in responding to the media.
• Manages the Digital Content Specialist role.

Karin grew up on a mixed farm near Keoma, AB, raising purebred Simmental cattle and grain, and is still involved to a limited extent. She has a Master’s Degree in Agriculture from the University of Alberta which focused on the genetic and metabolic factors affecting feed efficiency in beef cattle. Before joining ABP, Karin spent just over four years with the Canadian Hereford Association as their Breed Development Coordinator.

Responsibilities:

• Provides policy direction and technical support in the areas of cattle health and welfare, cattle and beef research, environmental stewardship, and efficient cattle and beef production practices to ABP’s staff, directors and delegates, as well as cattle producers throughout Alberta.
• Liaises with CCA and a number of other organizations on issues of importance to Alberta’s beef industry, and is also responsible for overseeing the administration of research projects funded by ABP.
• Provides staff support to the Research Committee.

Kaley Segboer-Edge has a bachelor’s in environmental science with a psychology minor. She has worked in various capacities in encouraging and supporting producer adoption of best management practices. She’s worked closely with VBP+ during her tenure as the Certified Sustainable Beef Framework Manager at the Canadian Roundtable for Sustainable Beef. 

Kaley lives off-grid with her husband and their two-year-old in Central Alberta, where her favourite weekends are spent roping with family. 

Responsibilities:

• Coordinate all aspects of on-farm producer audits for Alberta – Verified Beef Production Plus. 
• Delivers VBP+ training to producers, promotes the VBP+ program and associated incentives, communicates with producers that wish to become certified, and supports producers when required for renewal follow-up. 
• Liaises with industry and government working groups and committees representing beef producers’ priorities in stewardship.  
• Coordinates work on wildlife files as they relate the beef industry and ABP.

Katie is a creative strategist, photographer, and videographer with an extensive career in communications and brand development. She is also a third-generation farmer from central Alberta, and has dedicated over 30 years to the beef industry, focusing on seed stock production. Katie farms with her family at Rocky Mountain House.

Responsibilities:

• Manages Alberta Beef marketing communications.
• Leads the editorial direction for ABP Magazine.
• Works closely with ABP’s marketing and communications agency.
• Manages the Marketing and Communications Assistant and Advertising Sales Representative positions.

Taylor comes from a mixed grain and cattle operation by Lamont, AB, where she continues to raise purebred Angus and commercial cattle with her parents in her spare time. Taylor studied Animal Science Technology and Agribusiness at Lakeland College. With a strong background in livestock marketing and agricultural event planning, she is actively involved within the agricultural community and will be a familiar face from ABP at upcoming events.

Responsibilities:

• Provides representation at Alberta industry conferences, and ABP events.
• Leads and organizes ABP display booths and delegates at events and trade shows as required.
• Communicates regularly with Zone delegates and assists in event planning and zone sponsorship opportunities.
• Researches and assesses incoming proposals for sponsorship, and make recommendations and execute requests that are approved.
• Prepares, processes, and organizes shipments of merchandise orders and the display materials.
• Provides educational and awareness presentations to producers, consumers, or schools.

Kara grew up on a grain farm near Bow Island, Alberta. After attending SAIT and the University of Calgary — where she obtained a degree in communication and media studies, and a diploma in broadcast news — Kara began her professional career working in agricultural communications and agricultural journalism.

Kara now farms alongside her family and her husband on the family farm, where they raise a mix of livestock, crops, and of course, barn cats. Kara has a passion for storytelling, but even more so, asking the questions that matter. You can find her surrounded by farmers/ranchers and a cup of coffee — or at an upcoming ABP event!

Responsibilities:

• Writes, edits, and curates articles for ABP Daily and ABP Magazine. 
• Creates and manages content for ABP’s social media platforms. 
• Ensures ABP’s digital content is engaging, relevant, and timely. 
• Monitors social media analytics and engagement from online audiences. 

Jill grew up on a large commercial cow/calf operation at Spruce View, AB. She is still heavily involved on her family ranch and she and her brother have established Black Chrome Livestock, raising purebred Black Angus genetics. Jill attended Lakeland College, where she obtained her diploma in Agribusiness with a major in Marketing and Communications. She also has a Certificate in Graphic Design from Red Deer Polytechnic. Before taking on her role at ABP she worked for Olds College in Continuing Education as a Programming Coordinator for the school of Life Science & Business. 

Responsibilities: 

• Coordinatse advertising sales for ABP’s quarterly print publications and digital advertising on ABP Daily.  
• Provides customers with creative and effective advertising solutions.  
• Assists in the ad design process and help coordinate on behalf of the client with the entire team.