Canada Beef is pleased to provide Alberta Beef Producers (ABP) with a year-to-date overview of domestic and international market development and promotion activities to increase demand for Canadian beef while ensuring the maximum value for producer values. ABP’s partnership in Canada Beef’s Provincial Marketing Alliance (PMA) program in fiscal (F)2023-24 included a yearlong consumer campaign…
Alberta Beef Producers, in partnership with the Canadian Beef Centre of Excellence (CBCE), was proud to host “Home for Dinner” events at Ronald McDonald House Canada (RMHC) locations in Calgary and Edmonton. The two events in March provided home-cooked meals for families staying at the Ronald McDonald House while requiring medical or hospital care or…
ABP supports and connects with families at Ronald McDonald House. This Spring, ABP in partnership with Canadian Beef Centre of Excellence (CBCE), was proud to host “Home for Dinner,” events at the Ronald McDonald House Canada (RMHC) locations in Edmonton and Calgary. The two events were designed to support families staying at the Ronald McDonald…
This week, Alberta Beef Producers (ABP), in partnership with Canadian Beef Centre of Excellence (CBCE) and Ronald McDonald House Charities (RMHC), is proud to host ‘At Home for Dinner’ events at Ronald McDonald House in both Edmonton and Calgary, Alberta. On Monday, the crew served close to 50 meals, with steak samplers taking the show….