Calgary, AB – Alberta Beef Producers (ABP) has launched a contest encouraging Albertans to “Beef Up” their Summer. The contest invites beef-lovers to declare their burger-eating style, for the chance to win a $1,000 Ultimate Summer Grilling BBQ Prize Pack. “Whether you are a Connoisseur, a “Squisher,” a “Tipper”, or a “Stealer,” there are many…
Last year, through feedback and consultation with producers, ABP took on the challenge of revamping how we communicate and engage with producers. Over the past 12 months, the ABP communications portfolio has taken on a progressive transformation, alongside the onboarding of some new team members to ensure the new platforms’ success. The strength of ABP,…
Today, we’re launching our first episode of The Bovine, a podcast that shares the latest industry news to the comfort of your chore tractor, on your walks through the heifer pens, or to your favourite arm chair. In an effort to connect Alberta’s beef industry and share some of the work happening at Alberta Beef…
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