Checking in with ABP

In conversation with media after his inauguration on January 20, U.S. President Donald Trump reportedly suggested a 25 per cent tariff on all products imported into the United States from Canada could be announced as soon as February 1.   The Canadian Cattle Association (CCA) is expressing disappointment over the comments.   “The United States and Canada…

In the article entitled Commission Mechanics: How ABP Leverages Producer Dollars to Foster a Successful Alberta Beef Industry (ABP Magazine, Volume 4 Issue 3), Emma Cross explained that Alberta Beef Producers is a commission established under the Marketing of Agricultural Products Act and how ABP, as a commission, differs from other beef cattle organizations that…

The Intensive Livestock Working Group (ILWG) experienced a year of notable changes and projects in 2024. ILWG includes members from producer groups such as Alberta Beef Producers, Alberta Pork, Alberta Milk, and more, and serves as a connecting forum for these groups. Key highlights of 2024 The ILWG also represented the livestock sector on various…

Canada Beef is pleased to provide Alberta Beef Producers (ABP) with a year-to-date overview of domestic and international market development and promotion activities to increase demand for Canadian beef while ensuring the maximum value for producer values. ABP’s partnership in Canada Beef’s Provincial Marketing Alliance (PMA) program in fiscal (F)2023-24 included a yearlong consumer campaign…

My annual report for ABP as Canadian Cattle Association (CCA) President helps me look back. And ahead. I have been involved in cattle politics for some time and it helps to lift our head up and see past right now. It’s satisfying to see what is accomplished and what is still to be done is…

Have you noticed the recent mainstream popularity of Western fashion, country music, and romanticized aspects of ranching and rural lifestyle? This trendiness of all things ‘Western’ is an opportunity that the Canadian beef sector can capitalize on — and that is precisely what the Canadian Cattle Association (CCA) did this summer. Influencers also experienced a…

The Public and Stakeholder Engagement (PSE) program, jointly delivered by the Canadian Cattle Association (CCA) and Canada Beef, delivers national public trust issue management and proactive content on the societal benefits of raising beef cattle in Canada. Issues Management Issues management strategies continue to correct misconceptions on the environmental footprint of Canadian beef production. This…

It was wonderful to see moisture replenished this year. Although some areas were still short, at least more affordable and ample options for feed supplies were available. 2024 brought some of the strongest prices ever recorded on all classes of cattle. This good news, however, is tempered by a similar rise in costs, and despite…

Producers dedicated to advancing sustainable agriculture can now apply for the Foothills Forage and Grazing Association (FFGA) 2025 Bursary. This bursary provides $1,000 of financial support for agricultural education and projects. It aims to help producers enhance their knowledge, implement innovative practices, and contribute to the sustainability of the agricultural community. This bursary is open…