Checking in with ABP

Alberta Beef Producers (ABP) is pleased to present Scott and Elan Lees of Soderglen South with the 2021 Environmental Stewardship Award for their outstanding commitment to environmentally sustainable beef production. Each year, ABP recognizes leaders in the cattle industry for demonstrating sound environmental stewardship practices that contribute to the land while improving productivity and profitability.  Soderglen South is comprised of two ranches located in…

Every year, Alberta Beef Producers works hard to promote Alberta beef to the public. Last year was no exception. In 2020 ABP launched a new website, and “Flavour of Alberta” brand campaign. The campaign highlighted different cuts by name, on a background that featured evocative photography to bring the taste, smell, and texture of cooking…

It’s time for a website refresh. Canada Beef’s website is popular with customers and industry members with over 869,000 users a year. Over half (52%) of the website traffic comes from online searches with Google as the number one search engine used. In terms of demographics, the largest age group of users are aged 25…

Alberta Beef Producers (ABP) is pleased to welcome Debra Murphy and Lindsay Westren to the marketing and communications team, effective April 12 and 14, respectively. Lindsay joins the team as the Marketing and Communications Manager, where she will be responsible for overseeing the ABP magazine and online platform. ABP’s marketing communications aim to increase brand…

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The Alberta Beef Producers (ABP) 2019-20 Plan identified, the improvement of communications with producers and the public through an enhanced communications strategy with robust measurements of engagement and effectiveness, as one of six strategic objectives. Communication and engagement with Alberta’s cattle producers and beef industry stakeholders has been an ongoing priority for ABP that requires…

At the 2021 Annual General Meeting (AGM), held virtually, the Canadian Cattlemen’s Association (CCA) Board Members re-elected Bob Lowe (AB) and Reg Schellenberg (SK) as President and Vice President, respectively, and set CCA’s path forward for the upcoming year.  During a productive AGM, CCA discussed the beef industry’s priorities for the year ahead, including focusing…

Following today’s Federal, Provincial and Territorial Meeting of Agriculture Ministers, an agreement has been reached to remove the reference margin limit (RML) within AgriStability. Alberta Beef Producers (ABP) would like to thank Minister Dreeshen, and the Prairie Ministers, for accepting this recommendation and providing producers with an enhanced business risk management program. Today’s announcement means $95 million…

Today, the Honourable Mary Ng, Minister of Small Business, Export Promotion and International Trade, announced that Canada is ratifying the Canada-United Kingdom (U.K.) Trade Continuity Agreement (TCA). This announcement follows the Royal Assent of Bill C-18: An Act to implement the Agreement on Trade Continuity between Canada and the United Kingdom of Great Britain and…

The countdown is on for young people looking to take advantage of mentorship and career building opportunities in the Canadian beef industry through the Canadian Cattlemen’s Association’s (CCA) Cattlemen’s Young Leaders (CYL) Mentorship Program. Applications for the CYL Program are open until Wednesday, March 31 at 11:59 pm MT at www.cattlemensyoungleaders.com. The CYL Program is…