By-products display surprises attendees of Stampede Aggie Days

From April 10 to 14, Alberta Beef Producers attended the annual Stampede Aggie Days on the Calgary Stampede Grounds. Partnering with multiple agricultural organizations, we were excited to introduce the new Running with the Ranchers program, as well as engage with approximately 9,000 students between the grades of four and six.

Our “More than the Beef” animal by-products display was a huge hit with the audience as most were astonished by the types of everyday household items that came from by-products of the beef cow. The displays were opened to the public over the weekend, reaching an audience of approximately 30,000 people, who were equally surprised by the display. It started a conversation in most households that might not have come forth without the encouragement of the take-home scavenger hunt that was offered for individuals to try.

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This article was first published in Volume 4 Issue 2 of ABP Magazine (June 2024). Watch for more digital content from the magazine on ABP Daily.