How do Canadians feel about beef – the product, the industry, its people and its practices? All of this is revealed in the latest public perception research from Public and Stakeholder Engagement (PSE), a national, check-off funded program jointly delivered by Canada Beef and the Canadian Cattle Association. Survey Specifics The public perception research is…

After a brief pause, The Bovine is back! We’re switching gears a bit with a new voice as host, while continuing to cover the dynamic content covering all facets of your operation into the podcast. Let’s call it Season 2, Episode 1. We’re starting fresh, but not over. We can’t give away too much of…

Beef Producer National Check-Off Investments in Research   The Beef Cattle Research Council (BCRC) is Canada’s industry-led funding agency for beef, cattle and forage research and extension. The BCRC is directed by a committee of 16 beef producers from across the country including six members from Alberta and one member at large. It is funded primarily…

Canada Beef is pleased to provide Alberta Beef Producers with a F2022-2023 overview of domestic and international market development and promotion activities to increase demand for Canadian beef while ensuring the maximum value for producer dollars. The Canadian Beef Information Gateway was relaunched on the new database driven architecture and a branded Gateway created for…

In 2023, Alberta Beef Producers (ABP) combined the goals behind a dedicated ABP Daily app and an accessible website and began focusing on a mobile-friendly website capable of being added to a user’s list of mobile apps. “We realized this route was more effective and functional for our purposes. It helps streamline workflow in maintenance…