ABP Magazine

As we come to the end of 2025, I’m sure you’re wondering what the new year holds for Alberta Beef Producers and its relationship with the Canadian Cattle Association (CCA). I am pleased to report that significant progress has been made since our August announcement of the intention of ABP to withdraw from the national…

It’s been a busy fall across the province, and like many of you, we’ve been taking things day by day. While we’ve managed to push forward several strategic initiatives, we’ve also had to dive into the weeds as new issues popped up, such is the nature of working on behalf of producers at ABP. One…

In an ideal world, every Canadian would have the chance to visit a ranch and see the care Canadian beef producers offer their livestock and land. Of course, the logistics of making that happen are not realistic, but that’s where social media influencers come in. By inviting a few sought-out content creators with big followings…

Canada Beef’s recent market development activities in priority markets in Southeast Asia are resulting in more possibilities for Canadian beef. Demand for Canadian beef was evident in the Indo-Pacific and parts of Asia, with high interest shown at Canada Beef’s first booth at Food & Hospitality Indonesia 2025, at market development initiatives in Vietnam, and…

Provincial members held several meetings in September at the CCA semi-annual meeting in Quebec to discuss CCA representation, future funding, and governance matters in light of the concerns that have been raised by ABP. While we do not believe there are governance or transparency failures within the CCA, we do have concerns and see value…

Writing about trade and government relations in the beef industry is a challenge right now. By the time this article reaches your hands, the landscape could look quite different. Still, it’s worth providing some context on what’s been done, and some background on the current state of conversations. Throughout July, Alberta Beef Producers (ABP) met…

Alberta Beef Producers announced a significant move in August, giving notice the commission will withdraw its membership from the Canadian Cattle Association (CCA) as of July 1, 2026. “Membership in national organizations like the CCA must deliver clear value to Alberta’s cattle producers,” said Doug Roxburgh, Chair of ABP. “We have a duty to Alberta…