ABP Magazine

The World Meat Congress, held in Cuiabá, Brazil, in late October, provided a powerful and timely global perspective on the forces shaping the future of the animal protein sector to more than 600 meat industry leaders. Hosted by the International Meat Secretariat, the World Meat Congress focused on the global structural shift underway in how…

At the time of writing this message, U.S. trade is a very volatile situation. Rather than dive into that and risk it being out of date by the time you read this, I wanted to touch on more durable subjects. Rest assured that we are doing all we can on the U.S. market access front,…

As we come to the end of 2025, I’m sure you’re wondering what the new year holds for Alberta Beef Producers and its relationship with the Canadian Cattle Association (CCA). I am pleased to report that significant progress has been made since our August announcement of the intention of ABP to withdraw from the national…

It’s been a busy fall across the province, and like many of you, we’ve been taking things day by day. While we’ve managed to push forward several strategic initiatives, we’ve also had to dive into the weeds as new issues popped up, such is the nature of working on behalf of producers at ABP. One…

In an ideal world, every Canadian would have the chance to visit a ranch and see the care Canadian beef producers offer their livestock and land. Of course, the logistics of making that happen are not realistic, but that’s where social media influencers come in. By inviting a few sought-out content creators with big followings…

Canada Beef’s recent market development activities in priority markets in Southeast Asia are resulting in more possibilities for Canadian beef. Demand for Canadian beef was evident in the Indo-Pacific and parts of Asia, with high interest shown at Canada Beef’s first booth at Food & Hospitality Indonesia 2025, at market development initiatives in Vietnam, and…