ABP Magazine

With summer in full swing and event season upon us, keep an eye out for our brand-new consumer marketing campaign for the 2023-2024 year. This campaign aims to showcase the passion Alberta producers put into raising this iconic product. From all the ways producers show steadfast dedication to their work, to the ways a chef…

In the months following publication, most of the articles in the magazine find a second home on ABP Daily. And so should the cover, and some of the many faces that make this magazine possible. ABP Magazine, ABP Magazine Covers, ABP Volume 3 Issue 2 Published by Brad Dubeau,Alberta Beef Producers EditorLindsay Roberts CreativeTracy Irving…

Spring has sprung in Alberta, and with folks coming out of winter hibernation and the weather starts warming up, you can bet we are gearing up for event season. We began our spring auction mart tour in Beaverlodge, Alberta. This quarter we focused our messaging towards cow-calf producers by providing detailed calving sheets that producers…

Past-Chair of ABP, Melanie Wowk, witnessed both the Senate Standing Committee on Agriculture and Agri-Food and House of Commons Standing Committee on Industry and Technology regarding Bill C-235, Building a Green Prairie Economy Act. And now it’s your turn to provide your local insight! Bill C-235 calls for a framework that promotes clean economic growth…

Public and Stakeholder Engagement, along with funding and in-kind partners, are excited to announce the launch of The Guardians Grazing Game, an online grazing simulation designed for students in grades 7-10. Participants learn how cattle benefit carbon sequestration and wildlife habitat through rotational grazing in both native grasslands and tame pastures. By moving cattle at…

In 2014, I asked cow-calf producers if they thought hard calvings (i.e., dystocia) were painful, and the majority agreed. Over the years, the use of pain control for hard calvings, for the cow and the calf, has increased. Calves that experience hard calvings are known to have decreased viability, taking longer to stand, walk, and…

“The core objective of the Canadian Cattlemen’s Association (CCA) National Cattle Identification program is to create a system whereby every bovine animal sold by its original owner, and leaving its herd of origin, bears a unique identification number. That unique identification number will remain with that animal until it is slaughtered and after slaughter will…