How do Canadians feel about beef – the product, the industry, its people and its practices? All of this is revealed in the latest public perception research from Public and Stakeholder Engagement (PSE), a national, check-off funded program jointly delivered by Canada Beef and the Canadian Cattle Association. Survey Specifics The public perception research is…
Read MoreCanada Beef is pleased to provide Alberta Beef Producers with a F2022-2023 overview of domestic and international market development and promotion activities to increase demand for Canadian beef while ensuring the maximum value for producer dollars. The Canadian Beef Information Gateway was relaunched on the new database driven architecture and a branded Gateway created for…
Read MoreCanada Beef and provincial beef cattle farmers and ranchers partner with select restaurants across the country to raise funds for food banks. From February 1-29, 2024, more than 200 restaurants across the country are participating in the Canada Beef Burger it Forward campaign aimed at relieving the growing food insecurity in Canada. Now in its…
Read MoreSummer is officially here, and no matter what your days hold, there’s a place for beef! We’ve selected six delicious options from Canada Beef’s library of recipes, perfect for all your summer adventures. All recipe photos: Canada Beef Pan-Seared Steak Salad with Strawberries and Blue Cheese This fresh, colourful salad is brimming with flavour, making…
Read MoreAlberta Beef Producers is collaborating with Canada Beef to “beef up” the protein portion of food bank offerings with the Burger It Forward campaign! Throughout the month of February, visit one of the 19 participating restaurants in Alberta and purchase a featured burger. As part of the national campaign, for every campaign burger purchased (in…
Read MoreChef Johnny Bridge of the University of British Columbia marries top Canadian beef with a fresh root vegetable to create a flavourful visual treat. By Owen Roberts in Cooking by Degrees With his beet and beef mashup, Johnny Bridge, residence chef at the University of British Columbia, may have created the burger world’s answer to the…
Read MoreCanadian Olympian Sage Watson has been named the recipient of the 2021 4-H Canada Distinguished Alumni Award. Watson grew up on a cattle ranch in Southern Alberta, where she was an active participant in 4-H. She has a degree in Business Marketing from the University of Arizona, is an NCAA Champion, and has competed in…
Read MoreConnecting producers and retailers to beef consumers is about to get a whole lot easier thanks to a QR-code UPC code-based education portal spearheaded by Canada Beef. The Beef Information Gateway is a new digital ecosystem that aims to put beef education in the hands of consumers and open their minds to new and different…
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