The Canadian beef industry is rolling out an update on its 2020-24 National Beef Strategy, highlighting achievements over the past two years. The National Beef Strategy was brought to fruition by Canadian Beef Advisors to collectively capitalize on opportunities. It has offered guidance despite supply chain challenges such as droughts, feed shortages, and post-pandemic recovery….
Spring has sprung in Alberta, and with folks coming out of winter hibernation and the weather starts warming up, you can bet we are gearing up for event season. We began our spring auction mart tour in Beaverlodge, Alberta. This quarter we focused our messaging towards cow-calf producers by providing detailed calving sheets that producers…
Looking to switch it up this year? Give beef the spotlight at your holiday meal! We’ve chosen six recipes featuring beef—from appetizers to the main course—that are sure to be a hit at your seasonal celebrations this year. Stuffed Mushroom Beef Bites Source: Canada Beef This twist on Beef Bourguignon is the perfect bite-sized delight…
On a beautiful summer morning, Dina Battistessi and her family arrived at the historic CL Ranch, just west of Calgary. Dina, the owner of a preschool and an online influencer through her Instagram account, Move Play Mom, was excited to be on a ranch and had brought along a couple important guests. Her father, a…
Calgary, AB – Alberta Beef Producers (ABP) has launched a contest encouraging Albertans to “Beef Up” their Summer. The contest invites beef-lovers to declare their burger-eating style, for the chance to win a $1,000 Ultimate Summer Grilling BBQ Prize Pack. “Whether you are a Connoisseur, a “Squisher,” a “Tipper”, or a “Stealer,” there are many…
March 2020 was the month Trish Tetz, of Tetz Cattle, a fourth generation beef and grain farm located near Three Hills, AB, was set to launch her new Craft Beef Company, offering curated boxes of meat delivered straight to the consumer’s door. She had no idea the timing of their opening would coincide with a world-wide…
It’s time for a website refresh. Canada Beef’s website is popular with customers and industry members with over 869,000 users a year. Over half (52%) of the website traffic comes from online searches with Google as the number one search engine used. In terms of demographics, the largest age group of users are aged 25…
No question, the beef industry has been changed and challenged by the COVID-19 pandemic. Our strategic approach has been all about responding, recovering and resetting, as the pandemic continues to disrupt business as usual, creating the next normal. Retail and food service operators are all responding by experimenting and innovating, recognizing that there are opportunities…
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