Young people looking to advance their careers in the Canadian beef industry through unique mentorship, networking and travel opportunities can now apply for the Cattlemen’s Young Leaders (CYL) Mentorship Program. The Canadian Cattlemen’s Association’s CYL Program is a national initiative designed to equip young people ages 18-35 with the skills they need to further the…
Read MoreThe Canadian Cattlemen’s Association (CCA) is helping to lead the conversation and improve consumer confidence in the cattle industry. Burger King™ Back on Track In July 2020, Burger King™ launched a campaign announcing an open-source solution to methane emissions from cows. Unfortunately, the video focused on bovine flatulence instead of belching. CCA’s Public and Stakeholder…
Read More“Across the country, college and university chefs feed thousands and thousands of students every day. For chefs and students, it is all about nutrition, affordability and taste—students say the reputation of an institution’s foodservice influences their decision to apply for admission. This has resulted in institutions hiring some of the most skilled chefs around,” according to…
Read MoreNo question, the beef industry has been changed and challenged by the COVID-19 pandemic. Our strategic approach has been all about responding, recovering and resetting, as the pandemic continues to disrupt business as usual, creating the next normal. Retail and food service operators are all responding by experimenting and innovating, recognizing that there are opportunities…
Read MoreResponding to its market, the beef industry began making important changes in both perceived and actual nutritional properties of its products nearly 40 years ago. Those changes and the resulting impact they have had in marketing beef are more significant than most producers realize. The industry’s first wake-up call came in 1977 when the U.S….
Read More