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Katelyn Laverdure
October 24, 2022
Checking in with ABP
Cheers to new adventures
After a valued 17 years, Alberta Beef Producers is bidding farewell to our friend, colleague and mentor, Katelyn Laverdure. Over the years, ABP has seen incredible changes, including record-setting droughts and shifts in staffing. Through those changes, Katelyn has been an invaluable resource, offering knowledge and mentorship on everything from the history of ABP to…
July 14, 2022
Checking in with ABP
Collaboration and consultation for a more engaged ABP
Last year, through feedback and consultation with producers, ABP took on the challenge of revamping how we communicate and engage with producers. Over the past 12 months, the ABP communications portfolio has taken on a progressive transformation, alongside the onboarding of some new team members to ensure the new platforms’ success. The strength of ABP,…
June 29, 2021
Checking in with ABP
In the News | Voices on drought, beef production and the BBQ
In the past couple of weeks, Alberta Beef Producers (ABP) has had the distinct pleasure to share stories and perspectives with both mainstream and beef production audiences through various channels. From explaining what drought means to ranchers to considering some favorite cuts for barbecue season, here are some of our latest guest appearances: Hoping for…