Public and Stakeholder Engagement, along with funding and in-kind partners, are excited to announce the launch of The Guardians Grazing Game, an online grazing simulation designed for students in grades 7-10. Participants learn how cattle benefit carbon sequestration and wildlife habitat through rotational grazing in both native grasslands and tame pastures. By moving cattle at…
Read MoreOn a beautiful day in early October, 35 teachers from around Alberta gathered in the warm sunshine on W.A. Ranches, just west of Calgary. On a hillside surrounded by crop fields, the teachers had a terrific view of the sliver of native grassland that remains in the coulee around Skull Lake. It was a perfect…
Read MoreConsumers really do eat up the idea of cattle consuming food waste. So much so, that a recent survey showed that consumers across the country seemed to warm up to the idea of beef production practices in Canada when they were related to a challenge they undertake in their homes everyday. The survey, conducted by…
Read MoreThe Canadian Cattlemen’s Association’s (CCA) Public and Stakeholder Engagement team is announcing a new and improved Beef Advocacy Canada (BAC) program. BAC is an online learning program designed to empower, equip, and connect beef advocates. Through a series of five self-guided courses, participants learn about the key concerns consumers have about beef and be equipped…
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