A horseback ranch tour, premium Alberta beef and a farm-to-table dining experience gave one consumer an up-close look at the people and practices behind Alberta’s beef industry. As part of Alberta Beef Producers’ Every Cut Makes the Cut campaign, consumers had the opportunity to enter for a chance to win the Ultimate Alberta Culinary Experience….

Alberta Beef Producers (ABP) has formalized its leadership succession plan with the addition of Shannon Sereda as Assistant General Manager, as it prepares for a leadership transition at the end of 2027.   “We are excited to welcome Shannon Sereda to the ABP team,” says Doug Roxburgh, Chair of ABP, and member of the hiring committee….

Editor’s Note: This article has been updated to reflect changes that occurred after publication, including the withdrawal of two candidates from their respective zones. Candidate information was also reviewed and revised where appropriate to address concerns and ensure accuracy and consistency throughout the article. As ABP Producer Meetings take place across the province over the…

Alberta Beef Producers is pleased to announce that Mikayla Janssen will be joining the team as Government Relations and Policy Manager, effective October 19, 2026. Mikayla Janssen is a graduate of the University of Victoria, where she earned a Bachelor of Arts majoring in Political Science. She has served as Ministerial Assistant, Policy Advisor, and…

Alberta Beef Producers (ABP) is preparing to host its 2026 Producer Meetings across the province this fall. Meetings are scheduled in all five zones between Sept. 28 and Oct. 29, 2026. Along with hearing industry updates, bringing forward and debating resolutions, and participating in delegate elections, producers will have an opportunity to connect with peers…

There are only a few days remaining for producers to have their voices heard through public consultations on two proposed regulatory changes relevant to Canada’s beef industry.  One consultation focuses on interprovincial trade, including a proposal that would allow, under specific circumstances and for a limited time, provincially inspected meat to move across provincial borders. …

Alberta Beef Producers’ (ABP) delegate nominations are open, with positions available across all five zones. “Serving as a delegate is one of the best ways to get involved in Alberta’s cattle industry,” says Doug Roxburgh, Chair, ABP. “Delegates represent the needs and ideas of producers in their zone, keep producers informed on the latest from…