On Thursday, Minister of Agriculture and Agri-Food Marie-Claude Bibeau, launched the AgriCommunication Initiative with up to $8 million over three years “to support projects that promote consumer awareness of the strengths of the agriculture sector.” “Consumers have a growing interest in learning more about where homegrown agricultural products come from and how they’re made,” said…

Consumers really do eat up the idea of cattle consuming food waste. So much so, that a recent survey showed that consumers across the country seemed to warm up to the idea of beef production practices in Canada when they were related to a challenge they undertake in their homes everyday.  The survey, conducted by…

At the heart of every beef operation is her people. Those passionate and committed persons who strive to produce the best possible food. Behind the hard-working cow calf, yearling, backgrounding and cattle-feeding operators, are families and teams of employees, scientists, farmers, veterinarians and a multitude of service providers. Like most things in life, they are in integrated…