This message was originally posted in Alberta Beef Producers’ 2023 Annual Report. You can find the PDF of the report here. ABP Magazine ABP magazine printed and distributed to more than 18,000 producers, auction market, and industry stakeholders across the province. 2023 marks the third volume of the ABP magazine, and based on producer feedback, we…

With summer in full swing and event season upon us, keep an eye out for our brand-new consumer marketing campaign for the 2023-2024 year. This campaign aims to showcase the passion Alberta producers put into raising this iconic product. From all the ways producers show steadfast dedication to their work, to the ways a chef…

For Alberta Beef Producers, communicating beyond the farm gate to our beef consumer has always been top of mind. This is important when it comes to creating and maintaining demand for our beef of course, but also fostering understanding. An understanding of our industry, the world-class beef that we sustainably raise, and the producers that…