The Intensive Livestock Working Group (ILWG) experienced a year of notable changes and projects in 2024. ILWG includes members from producer groups such as Alberta Beef Producers, Alberta Pork, Alberta Milk, and more, and serves as a connecting forum for these groups. Key highlights of 2024 The ILWG also represented the livestock sector on various…

Canada Beef is pleased to provide Alberta Beef Producers (ABP) with a year-to-date overview of domestic and international market development and promotion activities to increase demand for Canadian beef while ensuring the maximum value for producer values. ABP’s partnership in Canada Beef’s Provincial Marketing Alliance (PMA) program in fiscal (F)2023-24 included a yearlong consumer campaign…

Have you noticed the recent mainstream popularity of Western fashion, country music, and romanticized aspects of ranching and rural lifestyle? This trendiness of all things ‘Western’ is an opportunity that the Canadian beef sector can capitalize on — and that is precisely what the Canadian Cattle Association (CCA) did this summer. Influencers also experienced a…

The Public and Stakeholder Engagement (PSE) program, jointly delivered by the Canadian Cattle Association (CCA) and Canada Beef, delivers national public trust issue management and proactive content on the societal benefits of raising beef cattle in Canada. Issues Management Issues management strategies continue to correct misconceptions on the environmental footprint of Canadian beef production. This…

It was wonderful to see moisture replenished this year. Although some areas were still short, at least more affordable and ample options for feed supplies were available. 2024 brought some of the strongest prices ever recorded on all classes of cattle. This good news, however, is tempered by a similar rise in costs, and despite…

Producers dedicated to advancing sustainable agriculture can now apply for the Foothills Forage and Grazing Association (FFGA) 2025 Bursary. This bursary provides $1,000 of financial support for agricultural education and projects. It aims to help producers enhance their knowledge, implement innovative practices, and contribute to the sustainability of the agricultural community. This bursary is open…

The Beef Cattle Research Council (BCRC) is Canada’s industry-led funding agency for beef, cattle and forage research and extension. The BCRC is directed by a committee of 16 beef producers from across the country including six producers from Alberta. It is funded primarily through the research allocation of the Canadian Beef Cattle Check-Off.  In 2023/24,…