When you aim to produce the ‘best beef in a better world,’ you’ve got a lot on your plate. But Sean McGrath tackles the target bite by bite. McGrath also appreciates that the Canadian Roundtable for Sustainable Beef (CRSB) process emphasizes principles and is adaptable on practices. “I know ranchers don’t like being told what…
Read MoreWelcome to another edition of The Bovine! On this episode, you’ll hear an update on the Canadian Beef Advisors’ 2030 goals, coming out of the National Beef Strategy. Anne Wasko, rancher and Canadian Roundtable for Sustainable Beef Past Chair, joined us at the 2022 Canadian Beef Industry Conference to discuss these ambitious goals for the…
Read MoreA new financial incentive for beef producers certified through the Canadian Roundtable for Sustainable Beef (CRSB) is up for grabs. CRSB and Cargill have teamed up to provide the CRSB Certification Recognition Credit to producers who have invested in the certification program but haven’t received a financial return on qualifying cattle. “With this funding, we…
Read MoreAs part of the Canadian Roundtable for Sustainable Beef’s (CRSB’s) mandate to recognize and advance sustainability in Canadian beef production, it is important to measure the understanding, attitudes, and changing perceptions of Canadian consumers. CRSB partnered with a consumer research agency to ask Canadians questions about what is on their mind when it comes to…
Read MoreVia Better Living TV Canada For hundreds of years, the Canadian grassland has been home to a cycle of harvest & restoration. Years ago, the bison would live, traverse, eat and thrive in the venerable Canadian grasslands; a true partnership of nature, where both animal & environment flourished. In our modern life, this legacy lives…
Read MoreIn a new program, Farm Credit Canada (FCC) is supporting Canadian beef producers certified by the Canadian Roundtable for Sustainable Beef (CRSB). “Canadian producers are already expert stewards of the land and livestock, and the beef sector has been a leader in demonstrating their sustainable practices through the CRSB,” said Todd Klink, FCC’s vice-president of…
Read MoreAdd to Homescreen