Checking in with ABP

Change is the constant that propels us. It can be uncomfortable and challenging but also inspires us to build a better future from the tools we have, forging fresh connections and opportunities. The constant of change is most apparent in spring. For many producers, calves are already on the ground, and as the season moves into full swing,…

In lieu of in-person gatherings, and in an effort to provide updates on industry issues and current projects, Alberta Beef Producers (ABP) hosted a virtual Producer Town Hall this week, via Zoom. The Producer Town Hall provided updates on the ABP elections and Annual General Meeting, the May issue of the ABP magazine, upcoming communications…

Alberta Beef Producers (ABP) is pleased to present Scott and Elan Lees of Soderglen South with the 2021 Environmental Stewardship Award for their outstanding commitment to environmentally sustainable beef production. Each year, ABP recognizes leaders in the cattle industry for demonstrating sound environmental stewardship practices that contribute to the land while improving productivity and profitability.  Soderglen South is comprised of two ranches located in…

Every year, Alberta Beef Producers works hard to promote Alberta beef to the public. Last year was no exception. In 2020 ABP launched a new website, and “Flavour of Alberta” brand campaign. The campaign highlighted different cuts by name, on a background that featured evocative photography to bring the taste, smell, and texture of cooking…

Later this month, the Canadian Cattlemen’s Association (CCA) joins the Nature Conservancy Canada (NCC) in hosting a virtual conversation series in anticipation of the upcoming United Nations Food Systems Summit. The Summit will be an influential policy discussion and CCA wants to ensure Canada’s livestock sector is part of the narrative. This dialogue, entitled Grazing…

It’s time for a website refresh. Canada Beef’s website is popular with customers and industry members with over 869,000 users a year. Over half (52%) of the website traffic comes from online searches with Google as the number one search engine used. In terms of demographics, the largest age group of users are aged 25…

Alberta Beef Producers (ABP) is pleased to welcome Debra Murphy and Lindsay Westren to the marketing and communications team, effective April 12 and 14, respectively. Lindsay joins the team as the Marketing and Communications Manager, where she will be responsible for overseeing the ABP magazine and online platform. ABP’s marketing communications aim to increase brand…

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The Alberta Beef Producers (ABP) 2019-20 Plan identified, the improvement of communications with producers and the public through an enhanced communications strategy with robust measurements of engagement and effectiveness, as one of six strategic objectives. Communication and engagement with Alberta’s cattle producers and beef industry stakeholders has been an ongoing priority for ABP that requires…