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0.38
September 20, 2021 Checking in with ABP

ABP Magazine – Volume 1 Issue 2

In the months following publication, most of the articles in the magazine find a second home on ABP Daily. And so should some of the many faces that make this magazine possible.

Published by

Brad Dubeau,
Alberta Beef Producers

Editor
Laura Laing

Creative
Tracy Irving
Ty Vanson
Zoe McMullen

Writing
Brenda Lee Schoepp
Brian Perillat
Dianne Finstad
Elizabeth R. Homerosky
Jill Burkhardt
Laura Laing
Lori Loree
Mary MacArthur
Robin Galey

Photography
Corey Meyer
Loree Photography
Riata Imagery
Prairie Rose Photography
Stang Photography

Ad Sales
Megan McLeod

Printing
Capital Colour

CONTACT

Advertising Opportunities
Megan McLeod

Editorial Content Specialist
Debra Murphy

Publisher
Brad Dubeau

Subscription/Contact
Information Updates

ABP is published four times per year,
by Alberta Beef Producers. No part
of this publication may be reproduced
without the written permission of the
publisher.

Contributors

Editor

Laura Laing

Laura Laing is a public relations and marketing
and communications specialist and consultant,
who specializes in agriculture. In addition to her
full-time role as Owner and President of
L.L Communications, Laura is also a cattle
producer, who along with her husband, own
and operate Plateau Cattle Company, just West
of Nanton, AB, where they sustainably raise
world-class, Alberta beef.

Writers

Christian Heckle is the proud-to-be cowgirl and farmer behind the lens of the inspirational western lifestyle photography of Prairie Rose Photography.

“I love being part of this industry and sharing my way of life on the farm through photography.”

A fifth generation cattle and grain farmer on the southern Alberta prairies, cows have always been Christian’s passion. She expresses this passion as a social media influencer with over 10,000 followers through @prairierosephoto.

Contents

Innovation and Technology


Igniting the future of agriculture

ABP awards 2021 Environmental Stewardship Award of distinction to Soderglen South

Virtual platform assists producers in managing land access

Trailblazers


Alberta Beef — King of the BBQ

Australian cattle ranch sells $500,000 in carbon credits to Microsoft

Realizing new opportunity through ranch branded retail

Issues & Insights


Transforming animal health education in real-time on W.A. Ranches

Branding: More than just a hot iron

Connecting agriculture to curriculum in the classroom

Business Tools


Linking calf health and carcass quality

Checking in with ABP


Livestock Price Insurance updates and deadlines

CCA leads dialogue series for UN Food System Summit

CCIA — Traceability, tags and other resources

Looking back and looking forward with ACFA

Advancing business risk management for producers

A virtual twist on mentorship and leadership opportunities

AllForTheBeef — An update from ABP’s Brad Dubeau

Delegates

ABP celebrates Canada’s Ag Day with Prime Minister Trudeau and Agriculture Minister Bibeau

2021 Annual General Meeting resolutions

How census data help Canadian farmers (in lieu of Statistics Canada Census of Agriculture – Help provide critical insights and support for Canadian agriculture)

Inspiration


The prairie crocus

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Steers

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Choice Steers

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Last Updated on December 1, 2022