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AB Direct - Steers

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November 15, 2021

ABP Magazine – Volume 1 Issue 3

In the months following publication, most of the articles in the magazine find a second home on ABP Daily. And so should the cover, and some of the many faces that make this magazine possible.

Published by

Brad Dubeau,
Alberta Beef Producers

Lindsay (Westren) Roberts

Laura Laing

Tracy Irving
Ty Vanson
Zoe McMullen

Brenda Lee Schoepp
Brian Perillat
Dianne Finstad
Laura Laing
Lindsay (Westren) Roberts
Mary MacArthur
Robin Galey

Ryan Copithorne

Capital Colour


Advertising Opportunities
Megan McLeod

Editorial Content Specialist
Debra Murphy

Brad Dubeau

Information Updates

ABP is published four times per year,
by Alberta Beef Producers. No part
of this publication may be reproduced
without the written permission of the



Lindsay (Westren) Roberts

Lindsay is the Marketing and Communications Manager at Alberta Beef Producers. She has an extensive background in agri-marketing, publication and brand development. Lindsay has a passion for creative storytelling and all things agriculture.


Laura Laing

Laura Laing is a public relations and marketing and communications specialist and consultant, who specializes in agriculture. In addition to her full-time role as Owner and President of L.L Communications, Laura is also a cattle producer, who along with her husband, own and operate Plateau Cattle Company, just West of Nanton, AB, where they sustainably raise world-class, Alberta beef.


Social Contributors


Innovation and Technology

7 Lean Cows: Managing the lean years is key to longevity

Cool New Tools: Water smarter, not harder

Consumer trends through the pandemic


Protecting, preserving and proactive planning key to drought resilience and recovery

Creative discoveries at the meat counter

Bringing community and connection through COVID

Alberta youth speak up for agriculture

Issues & Insights

Fall Nutrition: Not a one-tub-fits-all solution

Reopening doors of opportunity

Business Tools

Marketing with a focus on health and welfare

Not Just a Pretty Face: Commercial heifer selection and the maternal journey from replacement to retail

Rein’vigor’ate your herd

Checking in with ABP

This Too Shall Pass: Resilience and perseverance in the face of drought

Canadian Cattlemen’s Foundation supporting future industry leaders

Preserving and protecting the industry for producers

Alberta Beef Producers funding reaches critical turning point

Be prepared for on-farm emergencies

Out and about with Alberta Beef Producers

Checking in with ABP


ACFA connects with government and community at Summer Tour Series


MOBO: The CLTS database at your fingertips

Taking care in difficult times



Want to make sure you’re receiving the latest information from Alberta Beef Producers? Update your contact information, and download our app today.

Latest News

Cattle Report

Updated: 12/06/2024


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Choice Steers

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Choice Heifers

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Boner Cows

Over 500 lbs: 264.41

Canadian Dollar

$73.09   0.37

Livestock Price Insurance Index

Expiry Fed Feeder Calf
2-Sep-24 234 326 --
30-Sep-24 232 328 376
28-Oct-24 230 328 372
25-Nov-24 228 324 370
23-Dec-24 232 318 368
20-Jan-25 234 320 --
17-Feb-25 236 324 382
Last Updated on June 7, 2024

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