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The ABP September issue showcases a creative display of Alberta beef oxtail. A growing discovery and demand for this cut at the meat counter, is realizing the versatility and flavour of this superb rich source of protein for consumers.
November 15, 2021 Checking in with ABP

ABP Magazine – Volume 1 Issue 3

In the months following publication, most of the articles in the magazine find a second home on ABP Daily. And so should the cover, and some of the many faces that make this magazine possible.

Published by

Brad Dubeau,
Alberta Beef Producers

Editor
Lindsay (Westren) Roberts

Co-Editor
Laura Laing

Creative
Tracy Irving
Ty Vanson
Zoe McMullen

Writing
Brenda Lee Schoepp
Brian Perillat
Dianne Finstad
Laura Laing
Lindsay (Westren) Roberts
Mary MacArthur
Robin Galey

Ryan Copithorne

Printing
Capital Colour

CONTACT

Advertising Opportunities
Megan McLeod

Editorial Content Specialist
Debra Murphy

Publisher
Brad Dubeau

Subscription/Contact
Information Updates

ABP is published four times per year,
by Alberta Beef Producers. No part
of this publication may be reproduced
without the written permission of the
publisher.

Contributors

Editor

Lindsay (Westren) Roberts

Lindsay is the Marketing and Communications Manager at Alberta Beef Producers. She has an extensive background in agri-marketing, publication and brand development. Lindsay has a passion for creative storytelling and all things agriculture.

Co-Editor

Laura Laing

Laura Laing is a public relations and marketing and communications specialist and consultant, who specializes in agriculture. In addition to her full-time role as Owner and President of L.L Communications, Laura is also a cattle producer, who along with her husband, own and operate Plateau Cattle Company, just West of Nanton, AB, where they sustainably raise world-class, Alberta beef.

Writers

Social Contributors

Contents

Innovation and Technology


7 Lean Cows: Managing the lean years is key to longevity

Cool New Tools: Water smarter, not harder

Consumer trends through the pandemic

Trailblazers


Protecting, preserving and proactive planning key to drought resilience and recovery

Creative discoveries at the meat counter

Bringing community and connection through COVID

Alberta youth speak up for agriculture

Issues & Insights


Fall Nutrition: Not a one-tub-fits-all solution

Reopening doors of opportunity

Business Tools


Marketing with a focus on health and welfare

Not Just a Pretty Face: Commercial heifer selection and the maternal journey from replacement to retail

Rein’vigor’ate your herd

Checking in with ABP


This Too Shall Pass: Resilience and perseverance in the face of drought

Canadian Cattlemen’s Foundation supporting future industry leaders

Preserving and protecting the industry for producers

Alberta Beef Producers funding reaches critical turning point

Be prepared for on-farm emergencies

Out and about with Alberta Beef Producers

Checking in with ABP

Staff

ACFA connects with government and community at Summer Tour Series

Delegates

MOBO: The CLTS database at your fingertips

Taking care in difficult times

Inspiration


Cowgirl

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Steers

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Heifers

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Choice Steers

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Boner Cows

Over 500 lbs: US$ 145.50

Canadian Dollar

$73.78   0.34

Livestock Price Insurance Index

Expiry Fed Feeder Calf
20-Feb 192 226 -
20-Mar 194 228 -
17-Apr 200 230 -
15-May 202 238 -
12-Jun 206 248 -
10-Jul 202 - -
7-Aug 202 246 -
Last Updated on November 24, 2022